Cite evidence to support the fact that the issue needs to be addressed. You can see how to say Cheers! in many different languages at the following link: http://www.awa.dk/glosary/slainte.htm. It is unlikely that you will have a homogenous audience, meaning that there will probably be some who agree, some who disagree, and some who are neutral. Describe an example of persuasive communication in a professional context. How does your experience compare with the content in this section? Once you know, you can take small steps, as Gandhi noted, to be the change you want to see in the world. As you can see, the same general topic area, prison overcrowding, is used for each example. Draw connections to concepts from the Unit 1 and 2 Reading. Identify strategies for effectively composing and delivering the following ceremonial speeches: speech of introduction, presenting an award, accepting an award, toast, speech of tribute, and eulogy. Altogether, the choice of communication strategies critically depends on the context. An appropriate example of persuasive communication in the professional context is a letter to a person who has a superior position. The target audience includes the management of the company as this message can also be demonstrated to other specialists to guarantee the appropriate resolution of the problem. These speeches should be prepared ahead of time, brief, and occasion focused. Lustig, T., The Most Difficult Speech: The Eulogy, Toastmasters International, accessed November 9, 2012, http://www.toastmasters.org/ToastmastersMagazine/ToastmasterArchive/2009/December/Articles/The-Eulogy.aspx. This creates an opportunity for growth. When presenting an award, state the name of the award and its purpose, connect the award to the values of the organization presenting it, describe the selection process, acknowledge the winner, share his or her qualifications, and connect him or her to the legacy of the award. A speech of introduction is a speech in which one speaker briefly introduces an upcoming speaker who is usually the focus of the occasion. Five minutes after I felt a tap on my shoulder, I was introducing the provost of the university. Some toasts are practically spontaneous and will therefore have to be impromptu. Persuasive Communication in Personal, Professional, and Academic Contexts 29 March. Speaking as an advocate requires a person to take pause and think about his or her own commitments and responsibilities (Warren & Fassett, 2011). Value refers to the notion that each person in a communication encounter is worthy of recognition and that people are willing to step outside their own perspectives to better understand others. PDF Teaching and Persuasive Communication - Brown University You could have a two-point speech that argues from cause to effect or from effect to cause. My parents thought, however, that this was just a phase. The core belief should be something that can be easily summed up as a thesis statement and elaborated on and supported in the main points. In the short amount of time you have to prepare a eulogy, usually a day or two, it is important to put time into organizing the speech, just as you would for a professional speech. The first meeting my parents had with my teacher proved that my voice did have an effect on my education. Hypothesis 1 (H1): Persuasive messages embedded in the context of user-generated viral videos will be more effective than persuasive messages embedded in the context of a PSA even when the message con-tent is held constant. Aside from graciously welcoming the audience, you should also provide key information about upcoming events and acknowledge key participants. Also, think of your main points as reasons to support your thesis. Act on your words. Given that persuasive messages seek to directly influence the audience in some way, audience adaptation becomes even more important. We all teach in various capacities as friends, parents, and community members. Since this speech is about you and your belief, use personal pronouns like I and we and connect to your audience by using you, us, and our. You also want to ensure that your topic is actually persuasive. You can reference the program, but allow them to read it on their own. Speakers should adapt their persuasive approach based on audience members orientation toward the proposal. Although those topics may be very important to you, they dont carry the same social weight as many other topics you could choose to discuss. Ask yourself, What kind of community do I want? Analyze what makes this example effective and consider the expectations for professional communication in your field. When you are compelled to speak up in the face of an injustice that was committed against you or that you have witnessed being committed against others, you are choosing to take a stand, making a commitment to an issue, and accepting responsibility for your words and actions. By setting the tone, you help establish a relationship between the speaker and the audience. Context and Identification in Persuasive Mass Communication An example of this sort of communication is a social media post. If possible, poll your audience to find out their orientation toward your thesis. When I was young, I didnt use my voice to speak at first. Each person in a communication situation is acknowledged to have a standpoint that is valid but can still be influenced through the offering of alternative perspectives and the invitation to engage with and discuss these standpoints (Ryan & Natalle, 2001). Although toasts are generally supposed to be conversational and appear spontaneous, because that makes the content seem more genuine, in situations that are more formal or where there is much at stake, brief notes are OK. You wouldnt want to see a person giving a toast pull out a stack of note cards, though. As you take steps to model a desired change and speak out, you will begin to learn more about yourself, your place in the world, and the issues that move you. If youve been asked to introduce someone, you are likely part of the team planning the event or you have a relationship with the person. Ryan, K. J., and Elizabeth J. Natalle, Fusing Horizons: Standpoint Hermenutics and Invitational Rhetoric, Rhetoric Society Quarterly 31 (2001): 6990. You want to share his or her relevant credentials and your personal connection, if there is one, but make sure you dont over sell it, as in the following example: Marko is one of the smartest and funniest people I have ever met. Teaching is a form of advocacy, but you dont have to be a teacher to teach. When audience members are neutral in regards to the proposition, provide background information to better inform them about the issue and present information that demonstrates the relevance of the topic to the audience. Want to create or adapt books like this? (2022, March 29). Essay Sample on Effective Persuasive Communication This study found that Elaboration Likelihood Model studies are trending upward among persuasive communication studies in the context of social media. Monroes Motivated Sequence is an organizational pattern designed for persuasive speaking that appeals to audience members needs and motivates them to action. This could be a social media post, an email to a friend, or even a conversation. My embarrassment grew with every grade that I moved through.
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